Guide for Google Analytics

There are plenty of portals and websites promoting the usage of Google Analytics (GA) to promote business sites. It is indeed a popular and commonly used web analytics tool by the industry experts, who recommend it to their clients for achieving faster success. The entrepreneurs generally being non-technical may be concerned to know if their site is failing or succeeding! The hard truths are actually revealed by GA.

About GA

It is considered to be free to use a web analytics tool which helps to generate detailed statistics with regards to website activity. Google on its site explains the system is designed to analyze visitor traffic as well as to paint a proper picture of the audience including their needs. GA is known to use 1st party cookies on the computers of every visitor to store anonymous information. It helps to aggregate visitor data in the account.

Popularly used tool

The truth is Google Analytics is the most popular analytics tool used by experts across the globe. Some facts are given below:
·      Over 10 million sites have GA installed in them.
·       Approximately 60% of the leading 10,000 sites do make use of GA.
·       Around half of the top one million sites do use GA.

Site owners not only have created their accounts just because it is popular and free but also because of its reliability aspect. It is possible to derive a good amount of valuable knowledge pertaining to the site. Moreover, this software is quite simple to be used and to get started.

How does it work?

This software is connected to the site using a tracking code piece. This small JavaScript code piece is created within the analytics account. The code is generated by the account holder and then it is placed within the site’s HTML back end. It is important to place the GA code in almost each and every page present in the website that is desired to be tracked.

Set up

Setting up GA is equally easy, effortless and can be done in a few simple steps. Visit the GA site to create an account. Then set up an account for tracking property. Then include analytics tracking to the desired site, blog or mobile app. finally, set up the unique tracking code to collect data.

Conclusion: Those who have used GA have derived immense benefits and are able to get valuable information pertaining to the credibility of their site and to take appropriate strategies to promote it.

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