Mobile-Friendly Website: All you need to Know



With most of the people surfing the internet on their mobile phones and searching information on Google on their phones, it becomes evident for companies to make their websites mobile responsive. If your site is not apt for smartphones, it will lack way too behind in the long run and will make it difficult for you to outrun the competition. With the ease of accessing information on the go, mobiles have become the most accepted source to views thing online.


Before we go ahead further, you need to understand what a mobile-friendly website it. Such a model makes it easier for people to view the content of a site on smartphones as it is optimised for similar devices. It will easily adjust according to the size of the screen and its resolution. Overall, this makes navigation easier and larger text which makes it comfortable to read. The touch-friendly elements added to the site are also done to keep it in synchronisation with the device.

How is it useful?

Having website that adjust according to the screen size and resolution of different devices makes it possible for many users to go through it. This will definitely have a huge impact on the business. Being at par with Google’s latest algorithm, it ranks sites higher on its pages that are mobile-responsive. Hence, it also improves the ranking and visibility and ultimately enhances the brand visibility. With the help of this, you can generate more number of leads.

What are the benefits?

Having discussed so much about a responsive site, let us also understand the various benefits associated with the same.
1.     Increase in traffic: With more number of viewers who are checking your site from different devices will lead to an increase in the traffic and can turn in generating more leads for your business. Also with Google’s latest updates, your website is more likely to rank higher if it is responsive to smartphones.

2.     Increase in the rate of conversion: As discussed above, more traffic will be targeted to the website, hence higher will be the chances of conversion in this case. These days many online shoppers download apps of several companies and maximise the shopping experience. The use of tablets in case of shopping is also very high. Giving them the convenience to browse on their choice of device will increase your sales and revenue.


3.     Enhanced user experience: When users are able to browse site’s on their choice of device, this increases their experience and are more likely to be back, included your products and services are worth the try.

4.     Increase in customer loyalty: With the freedom to give your users the chance to surf on whatever they want, you ultimately increase the customer loyalty. The clients will be more interested in visiting your website again and again.

Select the best website designing and development company who will also offer website domain hosting service and make your site according to your requirement completely.

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