TOP FIVE STRATEGIES FOR SOCIAL MEDIA BRANDING


In today’s age of advanced technology, it has become important for every entrepreneur to go online with his brand of products and services. Also, he should take help of the different social media sites to promote the business and reach potential and existing clients.
Social media does provide the entrepreneur with the opportunity to build the brand. Representing the brand the correct way in social media is sure to provide the very best benefits.

5 strategies to promote social media branding of the business

·       Select the most appropriate networks: It is quite possible for not gaining traction on few of the active social media platforms. With new ones emerging every day, it can be tempting to be active in each of them. But not every social network is likely to work perfectly for the company. Hence, the right one is to be selected that fits the brand’s goals and image.

·       Not to overlook visual branding: In case of social media branding, visuals do play a significant role. The branding needs to be consistent in all channels and can help the target audience to recognize the brand immediately, irrespective of the app or site used. Hence, choose appropriate color palette, same avatar/logo, filter carefully and create templates.
·       Develop voice: Brand personality is to be reflected properly in the social media posts, which means creation of social media voice. In this manner, the brand communicates in Facebook posts, Snaps and Tweets.

·       Being consistent with the topics: For content curation, some sites like LinkedIn, Facebook and Twitter are just perfect. Through curation, it is possible to develop authority in the industry and also provide continuous non-promotional social media posts. Select only industry related topics to post. Focusing on main expertise area can help to generate interests among visitors.

·       Regular posting: Irregular posting is likely to only kill branding efforts in the social media. Images posted once a month or Tweet or Facebook posts given once in few days will be forgotten. The plenty of growing social networks combined with shorted attention spans has only made regular publishing all the more important.


The above are few of the Advantages of social media in branding that can be enjoyed by businesses of all types.

Conclusion: Following the given five strategies is sure to help the entrepreneur to achieve the desired results and also promote the business and enhance goodwill, sales as well as overall revenue.

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